Home Jewelry Industry NewsGems and Jewelry Events56th Watch and Jewellery Middle East Show Opens in Sharjah with Global Glamour

56th Watch and Jewellery Middle East Show Opens in Sharjah with Global Glamour

by Nikhil Prasad
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Key points

  • The 56th edition of the Watch and Jewellery Middle East Show officially opens today at the Expo Centre Sharjah, reaffirming its position as one of the region’s most influential gold and jewellery trade events.
  • The Watch and Jewellery Middle East Show is more than just a regional fair—it has become a global stage where brands, designers, and enthusiasts come together to shape the future of jewellery.
  • The presence of Emirati designers alongside global powerhouses not only enhances the diversity of offerings but also positions the UAE as a leader in both creativity and commerce.

Gems and Jewelry Events: A Grand Opening in Sharjah

The 56th edition of the Watch and Jewellery Middle East Show officially opens today at the Expo Centre Sharjah, reaffirming its position as one of the region’s most influential gold and jewellery trade events. Running until September 28, the show is organized by Expo Centre Sharjah with support from the Sharjah Chamber of Commerce and Industry (SCCI). More than 500 exhibitors from 21 countries and 1,800 designers, manufacturers, and professionals are taking part, making this Gems and Jewelry Events news report one of the most anticipated showcases in the industry.

The Watch and Jewellery Middle East Show opens in Sharjah with a dazzling display of global luxury and local talent.
Image Credit: SCCI

The event is seeing its most international footprint yet, with global participants making up over 68 percent of exhibitors. First-time participants include master jewellers and designers from Australia, Myanmar, and Pakistan, underscoring the exhibition’s expanding global reach.

An International Lineup

This year’s exhibition is bringing together top-tier names from Italy, India, Türkiye, the United States, the United Kingdom, Russia, Japan, China, Singapore, Hong Kong, and Malaysia. Alongside these international powerhouses, regional players from the UAE, Saudi Arabia, Egypt, Bahrain, Kuwait, and Lebanon are also stepping up with strong representation. Dedicated national pavilions, including those from India, Singapore, and Thailand, further highlight the show’s global inclusivity. Italy, in particular, is making a strong impression with more than 50 exhibitors.

Rare Designs and High-End Luxury

Spanning over 30,000 square metres, the event offers an exclusive display of luxury jewellery, rare gemstones, diamonds, and exquisite timepieces. The latest fashion-forward designs are showcased alongside heritage-inspired collections, giving visitors a wide spectrum of creative artistry. For buyers, the exhibition provides direct access to high-value collections and business opportunities. Workshops, panel discussions, and industry-led sessions add depth to the experience, making the exhibition not just a trade fair but also a hub of knowledge exchange.

Record Growth and Rising Sales

The Watch and Jewellery Middle East Show continues to deliver impressive figures. Last year’s edition attracted 87,000 visitors from 106 countries and generated AED 105 million in sales. It also brought together more than 1,400 trade professionals, cementing its reputation as a leading hub for global jewellery trade. With record-breaking statistics backing its prestige, this edition is expected to drive even stronger sales and visitor engagement.

The Watch and Jewellery Middle East Show opens in Sharjah with a dazzling display of global luxury and local talent.
Image Credit: SCCI

Spotlight on Emirati Designers

The event also shines a spotlight on local talent through the “Emirati Goldsmiths” platform, a Sharjah Chamber initiative designed to empower Emirati designers. Nearly 400 members are currently part of this growing movement, which gives young and established Emirati jewellery creators a prominent stage to showcase their work to international buyers. This initiative has become a highlight of the show, symbolizing both heritage preservation and innovation.

A World of Prizes and Engagement

Adding to the excitement, visitors have the chance to win exclusive prizes, including an Audi A3 and luxury gold and diamond sets. With extended evening opening hours and a glamorous atmosphere, the show is blending trade, artistry, and consumer excitement into one unforgettable event.

A Thriving Global Platform

The Watch and Jewellery Middle East Show is more than just a regional fair—it has become a global stage where brands, designers, and enthusiasts come together to shape the future of jewellery. With its combination of rare collections, record-breaking attendance, and opportunities for both established and emerging talent, the exhibition continues to set new benchmarks. Its ability to draw first-time exhibitors from across the globe reflects the growing confidence in Sharjah as a hub for international trade and collaboration. The presence of Emirati designers alongside global powerhouses not only enhances the diversity of offerings but also positions the UAE as a leader in both creativity and commerce. For the thousands attending, the event is not just about buying or selling but about connecting cultures, building relationships, and charting new opportunities in the luxury market. And for those unable to attend, its impact on the global jewellery sector will continue to resonate long after the doors close.

For more details, visit: https://www.mideastjewellery.com/

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