Ahmed Seddiqi’s New Jewellery and Watch Boutique in Riyadh Redefines Luxury Shopping in Saudi Arabia

Saudi Arabia Jewellery News: A New Landmark in Riyadh’s Luxury Landscape

Saudi Arabia’s growing luxury retail scene has gained a new jewel with the grand opening of the Ahmed Seddiqi boutique on Riyadh’s prestigious Tahliah Street. Known across the Middle East for curating some of the world’s finest watch and jewellery houses, the Dubai-based retailer has expanded beyond the UAE for the first time, unveiling an elegant 4,400-square-foot space that blends heritage, sophistication, and hospitality. Midway through this Saudi Arabia Jewellery News report, it becomes clear that this is no ordinary boutique — it’s a destination designed for connoisseurs seeking personalized, high-end experiences in an intimate setting.

Ahmed Seddiqi’s new Riyadh boutique sets a new standard for luxury retail in Saudi Arabia with exclusive brands, VIP suites, and expert service
Image Credit: Ahmed Seddiqi

Inside the Boutique Experience

The Riyadh boutique offers far more than just a retail encounter. Spread across dedicated floors for timepieces and jewellery, it immerses visitors in a world where every detail reflects refinement. With over 25 international brands on display — from Girard-Perregaux’s sculptural Laureato to Ulysse Nardin’s marine-inspired masterpieces — the store also features the creative brilliance of Palmiero, Picchiotti, Suzanne Kalan, and independent icons like Ressence, Bremont, and H. Moser & Cie.

For customers seeking privacy and thoughtful guidance, four VIP rooms provide space to explore, compare, and decide in comfort. Adding to the experience, an on-site watch technician offers immediate adjustments, ensuring that every timepiece feels tailor-made. The boutique also includes a hospitality area, inviting guests to relax and enjoy the art of horology and jewellery in a setting that feels as personal as it is luxurious.

One of the many VIP rooms at the new boutique
Image Credit: Ahmed Seddiqi

A Vision Beyond Borders

For the Seddiqi family, this milestone marks more than geographic expansion. “Our move into Saudi Arabia is an incredibly exciting chapter for our family business,” said Mohammed Abdulmagied Seddiqi, CEO of Ahmed Seddiqi. “It reflects our commitment to elevating the luxury and retail landscape across the region.” Echoing this sentiment, Chairman Abdul Hamied Seddiqi emphasized that the Riyadh opening aligns with the company’s 75th anniversary, fulfilling the founder’s vision of connecting craft and culture across the Gulf.

With more than 50 boutiques already established in the UAE, this new Riyadh flagship signals the group’s evolving direction — one focused on creating meaningful, immersive experiences for a clientele that values exclusivity and authenticity. For Saudi collectors, it means access to a world-class portfolio, enhanced expertise, and a sense of belonging within a space that honors both precision and passion.

For all the top luxury watch and jewelry brands
Image Credit: Ahmed Seddiqi

As Saudi Arabia continues to attract global luxury brands, Ahmed Seddiqi’s entry underscores the Kingdom’s transformation into a premier retail hub. It also reflects a growing appreciation among Saudi clientele for artistry, heritage, and craftsmanship — values that define both fine watchmaking and high jewellery. This opening is not merely a store launch but a cultural statement, heralding a new era of sophistication and personalized luxury in the heart of Riyadh.

For more details, check out:

https://www.seddiqi.com/blog/a-new-chapter-begins-in-Riyadh

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