Schiaparelli Opens Dazzling Dubai Mall Pop Up Filled with Gilded Jewellery and Fashionwear

Dubai Jewellery News: A New Golden Chapter in Dubai’s Luxury Landscape

Schiaparelli has unveiled a spectacular holiday pop-up at Dubai Mall, bringing its unmistakable blend of surreal glamour, Parisian heritage and contemporary opulence to one of the world’s most visited luxury destinations. Positioned inside the mall’s ultra-exclusive Fashion Avenue, the limited-time boutique opens as a gleaming gold-and-black sanctuary that celebrates the house’s iconic jewellery and sculptural accessories above all else. The pop up also carries a limited line of fashionwear, handbags and accessories. With Dubai Mall reporting more than 111 million visitors in 2024, this golden installation is poised to become one of the season’s most photographed luxury moments. This Dubai Jewellery News report explores why the opening has generated such fascination across the region’s style circles.

A golden pop up celebrates Schiaparellis surreal jewellery at Dubai Mall
Image Credit: Schiaparelli

A Pop Up Inspired by Surrealist Craftsmanship

The boutique’s hammered-brass walls evoke Schiaparelli’s signature Surrealist bijoux, long considered some of the most artistically daring pieces in modern fashion. Creative director Daniel Roseberry references the historic Paris salons originally designed by Jean-Michel Frank, but transports them into a contemporary Dubai context with bold gold surfaces, sculptural shadows and surreal motifs that shimmer across the space. Shoppers will find the Iconics collection displayed like museum treasures: anatomical earrings, golden face pendants, oversized ear cuffs, eye-shaped brooches, gilded padlock bracelets and the house’s instantly recognizable statement necklaces. These meticulously hand-crafted pieces blend fantasy with fine craftsmanship, transforming jewellery into wearable art.

A wide collection of Schiaparellis jewellry is available at the pop-up store at Dubai Mall
Image Credit: Schiaparelli

A Curated Universe of High Jewellery and Sculptural Accessories

Inside the pop-up, visitors can explore a focused selection of Schiaparelli’s Fall–Winter 2025 ready-to-wear and leather goods, but the centrepiece is undoubtedly the jewellery. Roseberry’s anatomical gold pieces, surreal keyhole motifs, sculpted metal cuffs, and swirling ear creations take prominence. The Face and Secret bags feature bold golden hardware that mirrors the Maison’s gilded jewellery language. Trapunto leather designs, trompe-l’œil embellishments and surreal golden toes on shoes further extend the jewellery-inspired aesthetic across the entire product line. For collectors of unique bijoux, this boutique acts as a rare opportunity to experience Schiaparelli craftsmanship outside Place Vendôme.

A signature bracelet by Schiaparelli
Image Credit: Schiaparelli

Dubai’s Expanding Luxury Stage

The pop-up arrives as Emaar invests more than US$408 million into expansions including The District, an upcoming luxury precinct that will add nearly 300 new boutiques and dining concepts. Schiaparelli’s presence signals the Maison’s steadily growing footprint within key global luxury hubs after years of cautious expansion. Today, the brand’s exclusive distribution includes Place Vendôme, Harrods, Bergdorf Goodman, Neiman Marcus, Monaco’s Hotel de Paris and select private salons including Mandarin Oriental Jumeira in Dubai.

An elaborate necklace piece by Schiaparelli
Image Credit: Schiaparelli

A Seasonal Showcase of Imagination and Heritage

Running from December 1, 2025 to February 28, 2026, the Dubai Mall installation acts as a golden microcosm of the world of Schiaparelli. It offers an immersive journey through surrealism, couture-inspired craftsmanship and bold jewellery artistry, cementing the Maison’s ability to translate its Parisian storytelling into a universal luxury language. This installation reinforces Dubai’s position as a global capital of high jewellery appreciation while giving visitors a rare opportunity to step inside the brand’s gilded world. For luxury enthusiasts, it stands as a reminder of how jewellery, fashion and fantasy can merge into a powerful emotional experience that lingers long after the visit.

Schiaparelli’s Dubai Mall pop-up ultimately demonstrates how the Maison continues to expand without losing its theatrical identity, proving that the modern luxury consumer still craves artistic expression and extraordinary jewellery pieces that spark conversation, imagination and desire.

For more details, visit:

https://schiaparelli.com/en/collections/bijoux

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