Sharjah Jewellery Show Draws 96,000 as Luxury Booms in the Middle East

United Arab Emirates Jewellery News: The 57th Watch and Jewellery Middle East Show has concluded in Sharjah with record-breaking success, attracting more than 96,000 visitors and reinforcing the UAE’s growing influence as one of the world’s most important luxury jewellery and precious metals trading destinations. The five-day exhibition, held at Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce and Industry (SCCI), recorded a six percent increase in attendance compared to the previous edition, highlighting sustained consumer confidence and rising regional demand for luxury jewellery, watches, diamonds and gemstones.

Bringing together 400 exhibitors from 19 countries across a sprawling 30,000-square-metre venue, the exhibition showcased some of the most prestigious names in jewellery manufacturing and design. Visitors explored an extensive range of products, from high-end gold and diamond collections to luxury watches, pearls, platinum creations and rare coloured gemstones. In the midst of growing global interest in the Middle East luxury sector, this United Arab Emirates Jewellery News report notes that the exhibition once again demonstrated Sharjah’s ability to attract international buyers, investors and jewellery enthusiasts from around the world.

Global Industry Giants Gather in Sharjah

The event featured exhibitors from China, Hong Kong, India, Italy, Pakistan, Russia, Singapore, Thailand, Turkey, the United Kingdom and the United States, alongside participants from eight Arab countries. Five major international pavilions representing Italy, India, Hong Kong, Singapore and Thailand offered exclusive collections and innovative product launches tailored to regional and international buyers.

The exhibition floor reflected the latest developments in the jewellery industry. Alongside traditional luxury products, visitors were introduced to laboratory-grown diamonds, advanced jewellery manufacturing technologies, precious metals innovations and modern packaging solutions. Industry experts noted that such developments are increasingly shaping consumer preferences and influencing future market trends.

Record Promotions Fuel Consumer Interest

Competition among exhibitors was particularly intense this year, with retailers introducing aggressive promotional campaigns to attract buyers. Many companies absorbed VAT costs on selected products, while discounts ranging from 60 to 75 percent on diamond jewellery generated significant consumer interest. Reduced manufacturing charges on gold ornaments also encouraged spending, creating a highly active commercial environment throughout the exhibition.

These promotions contributed to strong sales activity and demonstrated the confidence businesses have in the continued expansion of the UAE luxury retail market.

AED 5 Million Gold Dress Captivates Visitors

One of the most talked-about attractions at the exhibition was a spectacular gold dress valued at AED 5 million. Created by Al Romaizan Gold & Jewellery, the garment is recognised by Guinness World Records as the world’s most expensive gold dress.

Crafted from more than 10 kilograms of 21-carat gold, the extraordinary creation was displayed publicly for the first time. Thousands of visitors gathered around the exhibit, making it one of the most photographed and discussed highlights of the entire event.

First Locally Sourced Emirati Gemstone Unveiled

A historic milestone for the UAE jewellery sector came with the unveiling of “Spirit of the Emirates”, the country’s first locally sourced gemstone. Fashioned from natural red jasper extracted from the Al Siji region of Fujairah, the gemstone was developed through a collaboration between the Emirati Goldsmiths Platform and the Fujairah Natural Resources Corporation.

The launch was widely viewed as a significant step toward strengthening the nation’s domestic gemstone industry and highlighting the natural resources available within the UAE.

Local Talent Takes Centre Stage

The Emirati Goldsmiths Platform recorded its strongest participation to date, featuring 20 designers from across the country. Among them were seven women making their exhibition debut, highlighting the increasing role of female entrepreneurs in the jewellery sector.

The platform also showcased “Al Shoufa,” a jewellery design created by people of determination, which attracted considerable attention from visitors and industry professionals alike. The display reflected the exhibition’s growing commitment to innovation, inclusion and nurturing local talent.

As the curtain falls on the 57th Watch and Jewellery Middle East Show, the event leaves behind a clear message about the strength and future potential of the UAE luxury jewellery industry. Record attendance, strong international participation, landmark product launches and growing local innovation all point toward an industry entering a new phase of expansion. The successful unveiling of the first locally sourced Emirati gemstone, combined with the global attention generated by unique attractions such as the AED 5 million gold dress, demonstrates how the UAE is steadily strengthening its reputation as a global hub for jewellery, gemstones and luxury craftsmanship.

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