Borsheims Jewelry Unveils Golden Era Makeover for Iconic Store

United States Jewelry News: One of America’s most celebrated jewelry retailers is preparing for a bold new chapter. Borsheims, the Omaha-based luxury jeweler owned by Berkshire Hathaway, has announced an extensive renovation of its flagship showroom that promises to redefine how fine jewelry is experienced in the heart of the United States.

Founded in 1870 and acquired by Berkshire Hathaway in 1989, Borsheims has long been regarded as a destination rather than just a store. Now, with changing customer expectations and a renewed focus on experiential luxury, the company is investing heavily in a future-forward transformation of nearly half its retail footprint.

A Vision Rooted in Space, Light, and Luxury

The renovation will be led by Omaha-based architecture and engineering firm HDR, with construction handled by Kiewit, another hometown heavyweight. Together, they will reimagine 20,000 square feet of Borsheims’ 46,570-square-foot store into an open-space concept designed to feel contemporary, artistic, and inviting. Midway through the second paragraph of the announcement, the jeweler noted that this initiative reflects broader shifts in luxury retail, as highlighted in this United States Jewelry News report, underscoring how heritage brands are evolving without losing their soul.

Inside, the redesigned showroom will feature an open-concept layout that encourages exploration while allowing jewelry to take center stage. Expanded seating areas will support private consultations, and select zones will be dedicated to showcasing high-end collections in a more immersive and personal setting. Natural wood, stone textures, and a refined “Luxe Earth” palette accented with champagne, gold, and bronze tones will define the atmosphere.

A Striking New Face for a Historic Brand

Beyond the interior, the transformation will be clearly visible from the outside. Plans call for replacing the existing curved glass entrance with a dramatic new façade clad in gold-colored, perforated metal panels. A new entrance vestibule will serve as a bold architectural statement, signaling both luxury and modernity while reinforcing Borsheims’ position as the largest tenant at Regency Court, the shopping center it anchors.

Construction is scheduled to begin shortly after Berkshire Hathaway’s annual shareholders meeting in May 2026, a symbolic timing given the company’s deep ties to Omaha and its global investor following. Importantly for loyal customers, the store will remain open throughout the two-phase renovation.

Honoring Heritage While Looking Ahead

“For more than 155 years, Borsheims has evolved alongside our customers,” said president and CEO Karen Goracke. “This renovation elevates the shopping experience while ensuring our flagship remains a locally loved, nationally relevant luxury destination.”

That balance between tradition and innovation is central to the project. Alongside fine jewelry, Borsheims will continue offering watches, crystal, china, and curated gifts, as well as services such as private appointments and complimentary gift wrapping, both in-store and online.

As the dust settles and the new design takes shape, Borsheims’ ambitious makeover signals confidence in physical retail and belief in human connection, craftsmanship, and experience. By blending architectural drama with thoughtful interior design and unwavering service standards, the retailer is positioning itself not just for the next decade, but for generations to come, reaffirming its status as an American jewelry institution with global relevance and local heart.

For more details, visit: https://www.borsheims.com/

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