Bridal Jewelry Gets Major Upgrade as Union and Bond Debuts New Ring Tech

United States Jewelry News: A New Era of Bridal Customization A seismic shift is underway in the bridal jewelry world with the launch of Union & Bond, a fine jewelry brand that’s not just offering engagement rings—but an entirely new way to create them. Spearheaded by industry veterans Bryan Cohen, formerly of Timeless Fine Jewelry, and AJ Tosyali of Benchmark Rings, Union & Bond is fusing over three decades of bridal jewelry expertise into a cutting-edge, US-based platform that allows retailers to custom-design rings in real time—with delivery as fast as three days.

Title: Union & Bond offers not just rings but a whole new way to create them
Image Credit: Union & Bond

What sets this venture apart is its emphasis on full control and hands-on experiences. At the core of its offering is a physical display kit showcasing 26 interchangeable ring shank and head styles in various alloy samples. This United States Jewelry News report highlights how the brand’s low-barrier toolkit allows consumers to experience quality firsthand without burdening retailers with excessive upfront investments.

A Platform Built for Retailers and Customers Alike

But Union & Bond isn’t just about physical samples. Its powerful web-based platform integrates an interactive design app that lets retailers and clients build rings live on-screen. Users can mix and match shanks, heads, metals, center stones, and accents on the spot—while also exploring three tiers of stone quality and pricing flexibility. The key innovation lies in the platform’s live pricing engine, which lets retailers apply their own markups and instantly view pricing for all combinations. This eliminates lag time caused by vendor quoting and helps close sales in the moment.

Made in America Speed and Quality

All pieces are 100% American-made, which not only ensures high-quality production but also makes it possible to ship finished rings in as little as three days. That speed translates into faster decision-making, faster customer satisfaction, and more confident purchasing. According to Bryan Cohen, “We’re giving retail jewelers a modern tool that puts them in command of the sale, with the ability to create the perfect ring alongside their customer.”

Changing the Way Bridal Jewelry is Sold

Whether a couple wants a classic solitaire or an ornate halo setting, Union & Bond’s system supports custom creation without sacrificing control, time, or quality. It empowers both the retailer and the buyer to collaborate in the creative process—right there in the store or online. For retail jewelers looking to elevate their offerings, streamline sales, and enhance customer engagement, Union & Bond could be the game-changer the industry has been waiting for.

Union & Bond is poised to redefine how bridal jewelry is customized, purchased, and cherished. With seamless tech, superior craftsmanship, and delivery speeds unheard of in the industry, it delivers not just rings—but a smarter, smoother buying experience. The model doesn’t just streamline production—it revolutionizes how jewelers connect with customers and close sales.

For more details, check out:

https://unionandbond.com

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