Divya Khossla Joins Kiara Jewellery Dubai in Glamorous New Partnership

Dubai Jewelry News: Bollywood Charm Meets Emirati Luxury

In a dazzling fusion of Bollywood glamour and Middle Eastern opulence, renowned Indian actress and director Divya Khossla has been named the official brand ambassador of Kiara Jewellery Dubai. This prestigious partnership marks a strategic move by the Dubai-based luxury jewellery house to appeal to a wider global audience, especially within the Indian diaspora.

Bollywood actress Divya Khossla appointed as brand ambassador of Kiara Jewellery Dubai
Image Credit: Kiara Jewellery Dubai

Khossla, known for her work both behind and in front of the camera, now represents a brand that prides itself on elegant, culturally rich, and modern jewellery collections. This Dubai Jewelry News report highlights that her appointment reflects a growing trend among Dubai jewellers to align with pan-Asian celebrities who carry cross-border influence. Recently, Kiara Jewellery unveiled an exclusive social media campaign showcasing the actress adorned in elaborate diamond and gemstone pieces—visuals that embody the brand’s commitment to timeless style with a touch of cinematic grace.

Inside Kiara Jewellery’s Glittering Legacy

Kiara Jewellery Dubai has quickly carved out a name as a go-to destination for fine jewellery in the UAE. With flagship collections in gold, platinum, diamonds, and colored gemstones, the brand has cemented its status through exquisite craftsmanship, accessible pricing, and an aesthetic that balances tradition with contemporary design.

Established by Sonal Panday and creatively helmed by her daughter Ada Panday, Kiara Jewellery’s story is one of family vision and women’s empowerment. Since its inception, the brand has expanded rapidly, with seven branches now operating across key retail hubs in Dubai. These include stores in Al Fahidi Street, Meena Bazar, Deira Gold Souq Extension, and Karama, with the most recent additions being a second Karama outlet launched in June 2025 and a new Bur Juman location inaugurated during Akshaya Tritiya.

Bollywood and Brilliance a Star-Studded Journey

Khossla is not the first Indian celebrity to grace Kiara’s campaigns. Former Miss Universe and actress Lara Dutta inaugurated their Meena Bazar boutique in early 2024, and actress Samantha Ruth Prabhu added star power to their Karama launch just last month. These events reflect Kiara’s branding strategy of leveraging star associations to enhance market presence and cultural credibility.

The brand’s reputation for integrity is bolstered by its Responsible Jewellery Council membership, with ethical sourcing and sustainability certificates valid through 2026 and 2028. Its in-house pieces are known for their decadent yet wearable design and emphasis on tailor-made luxury, catering to both festive buyers and everyday collectors.

Expanding Horizons with Innovation and Influence

Kiara Jewellery isn’t stopping at traditional retail. Its online platform, currently under construction, promises to enhance customer accessibility across regions. Meanwhile, its digital footprint remains strong through a vibrant YouTube channel and consistent celebrity-driven campaigns on social media platforms like X. Their innovative direction even includes upcoming AI-powered collaborations, showcasing the brand’s commitment to futuristic expansion while holding true to artisanal roots.

With Divya Khossla as its radiant new face, Kiara Jewellery Dubai is poised to strengthen its regional foothold and elevate its international visibility. Her multifaceted appeal as an artist and influencer makes her an ideal choice to represent a brand steeped in culture yet eager to evolve.

Kiara Jewellery’s ability to blend celebrity allure with artisanal credibility, ethical sourcing, and modern flair positions it as a rising icon in the luxury jewellery market. As it continues to grow its footprint across Dubai and possibly beyond, the brand is setting a new gold standard for what it means to be both glamorous and grounded in the Middle East’s booming jewellery scene.

For more on Kiara Jewellery Dubai, check out their website at: https://www.kiarajewellers.com/

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