Hong Kong Based Jewelry Retailer Emperor Watch and Jewellery Set to Conquer Mainland China

Gems News: Hong Kong’s luxury retailer, Emperor Watch & Jewellery Ltd, has reported a strong first half of fiscal 2025. The company saw revenues climb by over seven percent to nearly HK$2.8 billion, reflecting the steady demand for luxury goods despite economic headwinds. Jewellery sales were particularly impressive, rising by more than thirteen percent to exceed HK$1 billion, with gold jewellery accounting for the lion’s share of earnings. The timeless appeal of gold, both as an investment and a fashion statement, continues to drive sales in uncertain markets.

Emperor Watch & Jewellery eyeing aggressive expansion plans across mainland China
Image Credit: Emperor Watch & Jewellery Ltd,

Strategic Push into Mainland China

Chairperson Cindy Yeung highlighted that the enduring allure of gold underpinned the company’s growth. She also revealed an ambitious plan to expand aggressively into Mainland China. Veteran industry executive Chan Sai Cheong has been brought on board to lead this charge, overseeing a strategy that envisions the opening of six hundred new “Emperor Jewellery” stores within the next five years. The first wave of outlets will focus on high-end urban markets, before gradually shifting toward second-tier cities to capture the broader middle-class consumer base.

This Gems News report finds that the company views its jewellery division as the main engine of future growth, complementing its already successful watch business.

Expanding Retail Footprint

As of mid-2025, Emperor Watch & Jewellery operated more than seventy stores across Hong Kong, Macau, Mainland China, Singapore, and Malaysia. Both Hong Kong and Mainland China contributed solid sales growth, together accounting for more than four-fifths of the group’s total revenues. The company is also benefitting from increased tourist traffic, particularly after the relaxation of travel restrictions and renewed government support for retail activity in Hong Kong. Besides China, the company is exploring debuting in the Middle-East markets like the United Arab Emirates and Saudi Arabia and also in the United States.

Emperor Watch & Jewellery plans to not only open new stores across China but also in the Middle-East and the United States
Image Credit: Emperor Watch & Jewellery Ltd,

Strong Financial Foundation

Emperor’s financial results show solid fundamentals. Net profit for the period rose by nearly five percent, reaching close to HK$200 million, while gross profit climbed by almost eight percent to HK$840 million. The company maintained a healthy margin of around thirty percent, underpinned by disciplined cost control and efficient operations. Even more reassuring is its balance sheet, which shows cash reserves of HK$1.5 billion and zero debt, putting the group in a strong position to fund its expansion plans without financial strain.

Looking Ahead with Confidence

The company has set its sights on capturing a larger share of the Mainland China luxury market by introducing innovative gold jewellery designs, including collaborations with cultural and lifestyle brands that resonate with younger consumers. Emperor also plans to deepen its digital strategy through greater engagement on popular social media and e-commerce platforms, ensuring it reaches the millennial and Gen Z markets. Beyond jewellery, the group is also expanding its watch portfolio, opening new flagship stores and boutiques that showcase prestigious brands.

Emperor Watch & Jewellery’s expansion plan is not only bold but also well-timed. By leveraging its strong financial position, cultural design innovation, and digital savvy, the group is positioning itself to thrive in a market where luxury consumption continues to rise. The rollout of hundreds of new stores in China signals a company that is not just chasing growth but building a long-term vision for dominance in the jewellery and watch retail sector. Its ability to balance tradition with modern consumer trends may well define its success in the years ahead.

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