Malabar Unveils Vyana Gemstone Collection in Mysuru

Gems News: A Sparkling Launch Event

Malabar Gold & Diamonds, one of the world’s most influential jewellery retailers, has unveiled its latest creative offering—the Vyana Gemstone Collection—in the vibrant city of Mysuru. The launch event brought together an eclectic group of guests including Malathi, Sinchana, Shuba, Keerthana Swamy, Anjum Afreen, and Reshma, who joined South Zonal Head P. Sharafuddeen and the Malabar management team for the unveiling.

Malabar Gold & Diamonds unveils Vyana Gemstone Collection celebrating individuality and brilliance
Image Collection: Malabar Gold & Diamonds

The collection was revealed to much fanfare, capturing the essence of individuality and elegance. In fact, this Gems News report highlights that the brand has positioned Vyana as a celebration of both inner strength and self-expression, showcasing designs that move seamlessly between tradition and modernity.

Inspired by Women and Gemstones

The Vyana collection is crafted meticulously in both 18kt and 22kt gold, drawing inspiration from the unique qualities of gemstones as well as the diverse spirit of women. Each piece blends diamond-like brilliance with a colorful spectrum of gemstones, creating lightweight yet bold silhouettes that are ideal for the modern Indian woman balancing tradition with contemporary lifestyle choices.

Alongside this launch, Malabar is hosting its Gemstone Jewellery Festival, featuring a curated selection of traditional designs with uncut diamonds and vibrant gemstones. To mark the celebration, customers are being offered up to 25% off on making charges across gemstone and uncut diamond jewellery.

A Campaign with a Strong Message

Chairman of Malabar Group, M.P. Ahammed, emphasized the deeper meaning behind the collection: “Vyana is more than jewellery—it is a symbol of strength, grace, and individuality. Every gemstone in Vyana tells its own story, just like the women who wear it.”

Selected pieces from the Malabar Vyana Gemstone Collection
Image Collection: Malabar Gold & Diamonds

Adding to the momentum, Malabar Gold & Diamonds has launched a captivating campaign titled “Just Like Me” featuring actress and brand ambassador Srinidhi Shetty. Known for her elegance and charisma, she perfectly embodies the empowering spirit of Vyana, making the campaign resonate strongly with its audience.

A New Era for Gemstone Jewellery

The unveiling of Vyana underscores Malabar’s commitment to innovation while staying rooted in heritage. By merging fine craftsmanship with powerful storytelling, the brand aims to appeal to women who view jewellery as an extension of their identity. With its bold yet versatile designs, Vyana has the potential to redefine how gemstone jewellery is perceived and worn in India. This launch is a testament to Malabar’s ability to set new benchmarks in design and creativity, ensuring its global reputation remains untarnished.

As the collection makes its mark in Mysuru and beyond, it is clear that Malabar Gold & Diamonds continues to craft not just ornaments but experiences that reflect individuality, strength, and timeless beauty.

For more details, visit:

https://www.malabargoldanddiamonds.com/vyana-collection

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