Nanis First Boutique in Mykonos Becomes the Hottest Jewelry Destination

Gems News: A New Mediterranean Gem Is Born

Italian luxury jewelry brand Nanis has launched its very first boutique in the heart of Mykonos, Greece, transforming the island’s high-season scene with an exclusive destination dedicated to refined craftsmanship and contemporary elegance. Located at 11 Agiou Efthimiou, the store is a seasonal showcase open through October, reflecting the brand’s philosophy of fluidity, transformation, and deep personal connection.

Italian jewelry brand Nanis debuts its very first boutique in Mykonos, Greece
Image Credit: Nanis

This Gems News report explores how the 337-square-foot boutique goes beyond traditional retail. Designed with a blend of modern and classic materials, the space evokes the quiet elegance of a luxury cabin while channeling Nanis’ core identity—timeless yet ever-evolving. The design, which has already clinched the 2025 Greek Interior Award, sets the tone for what the brand describes as a “jewelry experience to be felt, not just seen.”

Where Art Meets Emotion

Nanis co-founder and designer Laura Bicego emphasized that the boutique is meant to awaken something within each visitor. “Nanis is not just about jewelry. It’s about remembering who you are,” she said, positioning the space as a soulful sanctuary where heritage and freedom coexist. The choice of Mykonos as the flagship location is no accident. The island stands as a symbol of cosmopolitan Mediterranean living, where tradition intersects with innovation—an ideal match for the brand’s mission.

This first-of-its-kind location also introduces the unprecedented opportunity to view all of Nanis’ iconic collections under one roof. Shoppers can immerse themselves in the brand’s beloved lines such as “Ivy,” “Soffio,” and “Ciliegine,” while also discovering the latest evolution in its design language—the “Dolcevita” styles from the “Muse” and “Boules” collections.

A Celebration of Femininity and Fluid Design

Unveiled in May, the Dolcevita pieces bring the luminous beauty of mother-of-pearl to Nanis’ already dynamic palette. The Muse choker now features a reversible design with mother-of-pearl on one side and hand-engraved 18-karat gold on the other, offering a modern twist on the timeless pearl choker.

Meanwhile, the Boules collection embraces new light and energy, mixing mother-of-pearl with vibrant stones such as strawberry quartz, jadeite, amazonite, and lepidolite. Inspired by the pastel hues of vintage Italian liqueurs—rosolio, lattementa, violetta, and anice—the collection continues to charm with its sensual curves and nostalgic tones.

Visitors to the Mykonos store can access these Dolcevita designs before the global rollout, making this boutique not just a store but a rare, immersive fashion encounter.

With its new Mykonos outpost, Nanis has set a new benchmark for what a jewelry boutique can be—a luxurious, emotionally rich, and deeply personal experience that captures the essence of modern Mediterranean style.

For more details, visit: https://nanis.us/

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