Omani Silver Jewellery Finds New Life with Chic Bold Makeover

Oman Jewellery News: The Journey from Hobby to Haute Couture

For Kinnary Parikh, a talented jewellery designer based in Muscat, creating Omani-inspired designs has always come naturally. What began as a simple passion project gradually grew into a flourishing enterprise, marked by constant experimentation and evolution in style. Her jewellery, especially adored by Omani women, beautifully blends tradition with modern flair.

A silver and diamond bracelet by Kinnary Parikh
Image Credit: Anan Boutique by Kinnary Parikh

This Oman Jewellery News report explores how her collections—ranging from rings and earrings to bold bangles, intricate pendants, and elaborate necklaces—are redefining silver jewellery in the Sultanate. While Omanis have traditionally leaned toward gold, Kinnary’s masterful use of silver and semi-precious stones like Agate, freshwater pearls, and Swarovski embellishments is shifting preferences.

The Allure of Stones and Silver

Kinnary’s pieces feature hand-selected stones sourced from India’s Jaipur and Kolkata, as well as from Nizwa in Oman. Her signature style includes long necklaces and traditional pendants made from silver and semi-precious gems that capture the essence of Arabic and Rajasthani culture. Designs infused with Kundan and Jadau techniques offer heritage-rich elegance while maintaining a contemporary touch.

Many of her loyal customers appreciate the use of real silver, brass metals, and natural stones. The elegant yet accessible appeal of her jewellery makes it ideal for both casual and formal occasions.

Breaking Gold Traditions

One of her biggest challenges was convincing customers to embrace silver over their usual preference for gold. “I had to modernise my designs to reflect the evolving lifestyle of Omani women,” she shares. Her dedication paid off as more locals began to take notice of the fresh and modern aesthetics of her work.

Since 2017, she has leaned more heavily into semi-precious stones, offering handmade collections that cater to the shifting demands of younger, trend-conscious clients. Her ability to intuitively understand a buyer’s taste sets her apart. She often selects bead types, colour palettes, and themes based on the personality of her clientele.

Unique jewelry pieces by Kinnary Parikh
Image Credit: Anan Boutique by Kinnary Parikh

From Exhibitions to Boutiques

Kinnary’s debut came in 2006 at Qurum Commercial Centre, and since then, she has showcased her work at numerous high-profile venues, including Souq es Sabt at Al Mouj Muscat, the Indian Social Club, Axis Events, and international schools like ABA and TAISM. In 2017, she opened her boutique, Anan Boutique, in Al Araimi Complex, which later pivoted to online sales during the COVID-19 pandemic.

She releases six new designs each month, constantly evolving her offerings. Social media and online platforms played a crucial role in sustaining her brand during lockdowns. The digital transformation of her business not only helped her retain loyal customers but also attracted a new, younger audience.

Looking Ahead with Bold Ambitions

Now, she plans to launch at least five new outlets across Oman. Her ultimate goal is to become the top choice for silver and semi-precious jewellery in the Sultanate. Kinnary’s story is one of resilience, reinvention, and cultural fusion. She draws inspiration from both local and Indian traditions and blends them into one-of-a-kind pieces that appeal to today’s discerning buyers.

Her work is a testament to the power of creativity and persistence, proving that with the right mix of tradition and trend, silver can indeed shine brighter than gold.

Check out Kinnary Parikh Instagram account for more details: https://www.instagram.com/anan_k_boutique/?hl=en

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