Radiant Legacy of Majliya in Oman Entices Global Luxury Followers

Oman Jewellery News: Heritage Reimagined

Majliya, formerly known as Jawahir Oman, is an extraordinary Omani luxury jewellery icon reborn. Conceived when Oman’s famed jewellery makers were declining, the brand stepped in to preserve those artisan traditions while creating contemporary pieces that celebrate individuality and rich cultural heritage. With over forty years of master craftsmanship under its belt, Majliya has pledged uncompromising quality, sourcing the finest metals and gemstones and ensuring each creation tells a timeless story.

Exquisite and delicate Omani craftmanship
Image Credit: Majliya

A Bold New Identity and Expanding Reach

In 2022 Jawahir Oman relaunched as Majliya, unveiling a flagship boutique in Muscat’s Al Qurum that spans over 250 m², complete with a luxury lounge experience that feels at home in cities like Paris or Dubai. The rebranding was designed to make luxury accessible across the GCC and beyond—an ambition backed by a sleek new e commerce platform and plans to open in Doha and beyond.

This Oman Jewellery News report highlights how Majliya blends heritage and modernity: traditional lines like Asrar, Ahjar, Shalal, Hirz, Mushawak stand beside fresh designs appealing to a younger clientele. Whether through the threaded elegance of the Dinar collection or the symbolic Mushawak spikes studded with rubies and emeralds, each collection resonates with deep cultural roots and global sophistication.

A piece inspired by traditional Omani designs
Image Credit: Majliya

Artisan Craftsmanship for Men and Women

Majliya also celebrates masculinity through handcrafted men’s collections: Azam Fajr and Azam Vivid. Drawing inspiration from Omani architecture and landscape, these lines deftly embed gemstones like turquoise, lapis lazuli, agate, and onyx into cufflinks, rings, and walking sticks that evoke national landmarks and terrain. These creations honor Omani spirit while appealing to collectors of fine accessories.

Why Majliya Stands Out

-Deep cultural authenticity: Each piece incorporates traditional aesthetics—whether inspired by the jagged mountains or ornate mosques of Oman—ensuring the wearer feels a connection to origin.

Traditional Omani jewellery with a modern twists
Image Credit: Majliya

–Quality without compromise: Hand made by skilled local and international craftsmen, Majliya pieces maintain the same exacting standards that Jawahir Oman was known for, even as designs shift to modern sensibilities.

–Accessible luxury: Partnerships like that with Bank Muscat offer financing plans and discounts that democratize access to a premium brand, making heritage jewellery more reachable across Oman.

Beyond Beauty Toward Impact

Majliya isn’t simply selling jewellery—it’s curating cultural symbols. By preserving silversmith traditions and translating them into wearable art, the brand acts as a bridge between Oman’s past and a cosmopolitan future. It empowers customers to be true to themselves, wearing luxury that reflects both their identity and global reach.

Majliya’s elegant expansion, thoughtful partnerships, and fresh collections position it uniquely in the crowded luxury jewellery space. As it readies for regional showrooms and e commerce growth, it remains firmly rooted in Omani legacy while inviting the world to experience its distinctive charm.

Majliya’s journey is a testament to how heritage jewellery can evolve without losing soul, offering timeless keepsakes that speak across generations.

For more details, check out Majliya’s website at: https://majliya.com/

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