Sharjah Jewellery Fair Set to Stun with Record Breaking Showcase

United Arab Emirates Jewellery News: A Grand Stage for Global Talent

Sharjah is preparing to unveil the 56th edition of the Watch and Jewellery Middle East Show, an event that has cemented itself as one of the most influential jewellery trade gatherings in the entire region. Taking place from September 24 to 28, 2025, at Expo Sharjah, the exhibition will bring together more than 500 exhibitors from 21 nations, alongside 1,800 elite designers, manufacturers, and jewellery experts. With its ever-growing reputation, this United Arab Emirates Jewellery News report highlights that the fair is expected to eclipse its previous records and attract an even larger international crowd eager to discover the latest in luxury gold, watches, and gemstones.

The 56th edition of the Watch and Jewellery Middle East Show in Sharjah is expected to hit record number exhibitors, visitors and business transactions
Image Credit: StockShots

A Legacy of Success and Growth

The last edition achieved staggering results, generating AED 105 million in sales and drawing 87,000 visitors from 106 countries. It also saw the participation of over 1,400 professionals from 63 different markets. This performance reinforced the event’s prestige as a premier networking and business hub in the global gold and jewellery sector. Occupying 30,000 square metres, the exhibition has become a platform where timeless artistry meets modern innovation, while also setting trends for the luxury market across the Middle East and beyond.

Diverse Exhibitors and Global Firsts

This year’s edition promises to expand further by featuring high-end brands and iconic designers from powerhouse nations such as the UAE, Italy, India, Turkey, Japan, China, the United States, and the United Kingdom. First-time exhibitors from Australia, Myanmar, and Pakistan will add to the event’s growing global appeal, signifying Sharjah’s rise as a truly international jewellery marketplace. Exclusive national pavilions will be established by India, Singapore, and Thailand, with Italy presenting a strong presence of more than 50 distinguished exhibitors.

The show is expected to generate at least AED 150 million in sales
Image Credit: StockShots

Leadership Vision and Industry Importance

Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, emphasized the show’s pivotal role in strengthening regional and global industry ties. He described it as more than a trade event, noting that it is a vital business platform offering opportunities for entrepreneurs, investors, and established brands. His assurance of delivering an outstanding edition underscores Expo Sharjah’s determination to raise the benchmark of excellence and provide visitors with a memorable experience filled with exclusivity, creativity, and cutting-edge design.

Workshops and Knowledge Exchange

Alongside breathtaking jewellery displays, visitors can also benefit from an extensive programme of workshops and training sessions designed to highlight the latest techniques and best practices in gold and jewellery manufacturing. These activities aim to foster knowledge exchange, enhance competitiveness, and develop leadership within the sector. By offering a blend of inspiration and practical learning, the event goes beyond a traditional exhibition and becomes a complete industry experience.

Final Outlook

With record participation, innovative showcases, and an unmatched opportunity to connect with global leaders, the 56th edition of the Watch and Jewellery Middle East Show is set to elevate Sharjah’s position as a global jewellery hub. Buyers and visitors will witness a spectacular display of creativity and craftsmanship, while professionals can harness vital insights and collaborations to drive the industry forward. It is clear that this edition will not only break records but also reaffirm the event’s stature as a cornerstone of the international jewellery calendar. The exhibition promises a unique blend of glamour, business, and innovation that will ripple across global markets in the months ahead.

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