Tanishq Jewellery Unveils 18th UAE Store with Dubai South Opening

Dubai Jewellry News: A Strategic Expansion Into One of Dubai’s Fast-Growing Districts

Tanishq, the jewellery brand from Titan Company Limited, has strengthened its presence in the Emirates with the opening of its 18th store in the UAE, located at Ibn Battuta Mall, Andalusia Court, in Dubai South. The new boutique, spread across more than 2,000 square feet, reflects the brand’s continued focus on strategic expansion in high-growth communities where residential development and consumer demand are steadily increasing. In this Dubai Jewellery News report, the opening signals a clear alignment between long-term retail planning and the evolving urban landscape of Dubai.

The move into Dubai South marks an important milestone for the brand as it extends its footprint beyond traditional jewellery destinations into emerging lifestyle hubs. As Dubai South develops into a major residential and employment corridor supported by aviation, logistics, and infrastructure growth, the location offers access to a younger, upwardly mobile demographic that values both heritage-driven jewellery and contemporary design. The opening reinforces the company’s intention to stay close to communities where long-term demand is expected to rise.

Growth Strategy Backed by Careful Location Planning

With 18 stores now operational in the UAE, Tanishq’s expansion strategy reflects measured and deliberate growth. The Dubai South launch follows the opening of another outlet at the Gold Centre in Dubai Gold Souk, highlighting a balanced approach that combines established jewellery hubs with new residential catchments. This dual presence allows the brand to cater to traditional jewellery buyers while also reaching families and professionals seeking trusted jewellery brands closer to home.

The Ibn Battuta Mall store forms part of Titan Company Limited’s broader ambition to consolidate its position within the UAE jewellery market. By integrating expansion, location intelligence, and a diversified product portfolio, the company continues to strengthen its retail network while building deeper engagement with customers across the Emirates.

Leadership Perspective on the Dubai South Debut

Speaking at the launch, Arun Narayanan, Global CEO – Jewellery Division at Titan Company Limited, described the opening as a significant step in the company’s long-term UAE journey. He noted that Dubai South represents the future of urban living, combining community development with sustained economic growth, making it a natural extension of the brand’s expansion strategy.

Narayanan emphasized that the decision to establish the 18th UAE store in this district was rooted in the brand’s philosophy of being present where communities are taking shape. The goal is to engage closely with families as they celebrate important life moments, reinforcing customer relationships built on trust, transparency, and consistent quality.

Curated Collections for Modern Buyers

The new store offers a comprehensive jewellery portfolio that includes gold collections, contemporary diamond designs, bridal jewellery, and high-value statement sets. The format has been designed to appeal to couples, young families, and milestone-driven buyers between the ages of 25 and 45, reflecting the demographic profile of Dubai South’s growing residential base.

The product mix has also been aligned with the needs of mid- to high-income households, particularly the large South Asian expatriate community that plays a key role in sustaining jewellery demand across the Gulf region. By combining traditional craftsmanship with modern aesthetics, Tanishq aims to create an environment that appeals equally to cultural sentiment and contemporary style preferences.

Building a Long-Term Presence Across the Emirates

The opening of the 18th UAE store also signals continued momentum for the brand’s regional expansion roadmap. Tanishq has indicated that additional locations are being evaluated across the Emirates as part of a long-term plan that prioritizes early entry into emerging residential hubs while reinforcing visibility in established retail destinations.

Globally, the brand operates more than 430 stores in India and over 20 outlets across international markets including the UAE, Qatar, Oman, Singapore, and the United States. This extensive network provides a strong foundation for sustained growth and consistent brand recognition as it deepens its engagement with customers in the Middle East.

The Dubai South opening ultimately reflects a refined and forward-looking approach to jewellery retail expansion. By launching its 18th UAE store in a district shaped by growth, infrastructure investment, and community development, Tanishq demonstrates confidence in the long-term potential of the market. The strategy combines accessibility with aspiration, ensuring that customers can experience trusted craftsmanship within modern retail environments designed for everyday relevance and special occasions alike. As Dubai continues to evolve as a global lifestyle destination, such carefully positioned expansions are expected to play an increasingly important role in shaping the future of premium jewellery retail.

For more details, visit:

https://www.tanishq.ae

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