Tiffany & Co. Spotlights Saudi Women in Striking National Day Campaign

Tiffany & Co. has celebrated Saudi National Day with a striking campaign honoring three Saudi women whose careers span fashion, journalism, and motorsport, placing their individual achievements alongside the luxury jeweler’s recognizable creations.

The campaign features HRH Princess Deemah bint Mansour bin Saud Al Saud, broadcaster Weam Al Dakheel, and rally driver Mashael Al Obaiden. Bringing together three different professional journeys, this Saudi Arabia Jewellery News report reflects a story of ambition, visibility, and changing opportunities for women across the Kingdom, while linking those themes to Tiffany & Co.’s growing presence in Saudi Arabia.

A Saudi Setting for Global Jewelry

Filmed at Shamalat in Diriyah, the campaign gives its luxury imagery a distinctly Saudi setting. The film was produced by Captains and directed by Saudi artist and filmmaker Hayat Osamah. Saudi designer Nora Al Shaikh provided wardrobe pieces, while Raneem Shaban handled styling.

Each featured woman wears jewelry selected to complement her personality and career. Princess Deemah appears in Tiffany’s celebrated Bird on a Rock design, associated with designer Jean Schlumberger. Al Dakheel wears Bird and Wings Fine Jewelry together with pieces from Sixteen Stone by Tiffany, while Al Obaiden is presented in the bold links of the HardWear by Tiffany collection.

Three Women, Three Distinctive Careers

Princess Deemah is the founder of Personage and serves as a board member of the Fashion Association, connecting her with Saudi Arabia’s expanding fashion and creative industries.

Al Dakheel has built a career in regional media and made history in 2018 when she became the first Saudi woman to anchor the main evening news bulletin on Saudi TV. Her inclusion brings a broadcasting milestone into a campaign centered on women shaping contemporary Saudi public life.

Al Obaiden represents a different arena. The Saudi rally driver has competed internationally, including in the Dakar Rally, establishing herself in a sport traditionally dominated by men. Tiffany’s HardWear pieces provide a fitting visual counterpoint to a career defined by speed, endurance, and competition.

National Day Meets Luxury Storytelling

Released around Saudi National Day, observed annually on September 23, the campaign also draws on the symbolism of a national celebration commemorating the unification of Saudi Arabia under King Abdulaziz in 1932. The Kingdom marked its 96th National Day in 2026.

Founded in New York in 1837, Tiffany & Co. has developed from an American jeweler into a global luxury house offering fine jewelry, engagement rings, watches, and accessories. Its Saudi retail footprint includes stores in Riyadh and Jeddah.

More than a showcase for high jewelry, the campaign uses three recognizable Saudi success stories to connect heritage, modern achievement, and luxury design. Its strongest message lies in presenting women not simply as campaign faces, but as accomplished figures whose careers represent different dimensions of a rapidly evolving Kingdom.

For more details, visit:

https://www.voguearabia.com/article/tiffany-and-co-celebrates-saudi-women