Viltier Shines Bright with High Jewelry Debut and Bahrain Expansion

Gems News: A New Era for French Artistry

Paris-based fine jewelry brand Viltier, founded by Iris de la Villardière and Thomas Montier Leboucher, is stepping boldly into the world of high jewelry while expanding its international presence toward the Middle East. The duo, who launched their label in 2020 amid the pandemic, unveiled their new high jewelry creations inside the historic private apartments of Dina Vierny at Paris’ Musée Maillol, a location rich with art and symbolism that mirrors the brand’s creative DNA. Midway through this stunning showcase, this Gems News report highlights how Viltier’s fusion of art, craftsmanship, and modern spirit is setting it apart in a crowded jewelry landscape.

Parisian jeweler Viltier unveils its first high jewelry line and expands into Bahrain, blending art, heritage, and innovation in a dazzling new chapter.
Image Credit: Viltier

From Artistic Origins to High Jewelry Heights

Viltier’s journey has always intertwined with art and design. Their first showroom, once the home of architect Charlotte Perriand, and their second, a converted art gallery near Rue de Verneuil, reveal their devotion to artistic heritage. The Musée Maillol event, curated among works by Matisse, Gauguin, and Poliakoff, featured dazzling new pieces such as the All Year Round bracelet, which showcased twelve vivid gemstones from emeralds to garnets, and the Pyramides ring, crowned with a 6.12-carat yellow diamond. Other highlights included the Talisman Cabochon pendants — one for each month — and bold cocktail rings marrying polished gold with bayadère diamond patterns.

Crafting Jewelry for Modern Elegance

While Viltier has always accepted bespoke high jewelry orders, this marks its official foray into the segment. The founders describe their high jewelry as timeless yet wearable, designed for everyday sophistication rather than vault-only treasures. “We wanted pieces that can be worn every day while being extremely precious,” says de la Villardière. The new creations feature center stones of exceptional quality, with pieces ranging from €30,000 to €300,000. The collection’s growing popularity among collectors and new clientele has reinforced Viltier’s reputation for marrying accessibility with artistic refinement.

The Clique Cascade necklace by Viltier
Image Credit: Viltier

A French Brand with Global Ambitions

Viltier’s business is thriving despite a challenging luxury market. Direct sales have grown by over 30 percent year-on-year, while retail partnerships — including a new corner at Le Bon Marché — continue to expand. France now represents 65 percent of their business, while the United States accounts for over 30 percent. Looking eastward, Viltier is now entering the Middle Eastern market through a new partnership with Bahrain Jewellery Centre, aligning itself with leading names such as Tiffany & Co., Chopard, and Patek Philippe. The brand will also showcase its pieces at Jewellery Arabia 2025 in Bahrain, solidifying its presence among elite global jewelers.

The Spirit of Viltier

Born from the creative chemistry between two lifelong friends, Viltier was built on the concept of connection and emotion — symbolized in their first collection, Magnetic, where two golden links unite through diamonds. Their ethos combines sustainability, Parisian craftsmanship, and bold design, making Viltier one of the most exciting new voices in fine jewelry today. As they continue to merge art, responsibility, and modern luxury, the world will likely see Viltier’s colorful creations shining even brighter on the global stage.

Viltier’s rise represents a refreshing fusion of Parisian tradition and youthful innovation — proving that even in challenging times, creativity and vision can redefine what fine jewelry means for a new generation of collectors and connoisseurs.

For more details, visit:

https://viltier.com

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